Interviews by Ed Finn –
Women are truly at the heart of Ireland’s travel industry and their contribution was celebrated recently at the 2019 Travel Media Awards in Dublin. Travel Times met three of the winners to discover the secrets of their success. The Travel Media Awards are the only awards that call on travel journalists to vote for their favourite companies in the travel trade. Multi award winning Sharon Jordan, Mary Mc Kenna and Tanya Airey reveal all in “The Interview”. These dynamic women present a true reflection of the breadth of female talent across the travel industry.
Sharon Jordan – The Travel Corporation
What sets us apart is our 100% commitment to our guests. We offer holidays and experiences of a lifetime and that starts at the top and runs through the entire organization. We put the guest at the heart of everything we do.
What first attracted you to the Travel business?
The glamour, the travel, and the fact it feels like being on holiday instead of being in work.
Did you always want to work in travel, if so why?
At the age of just eight, I was fortunate to travel on an airplane. From that first step into the airport I have never looked back. There is a saying that to work in travel it has to be in your blood, and I am convinced of that. Everything I do, always comes back to this industry. I could never see myself doing anything else.
Is yours niche or mainstream travel?
The Travel Corporation operate 30 brands worldwide and we play in the niche side of the business. And while we are award winning leaders in our field, we aren’t mass market. We offer the best of the best in touring, river cruising and hotels.
What are the top spots to visit in 2019 and why?
2019 has been an unusual year, and while 2018 saw the comeback of America for Irish people, what we are seeing for 2019 is that Eastern Europe, Scandinavia, Iceland and Russia are of real interest, and it’s about time. Eastern Europe is so full of history and beauty, Scandinavia is so clean, in a word – breathtaking! Iceland is on many people’s bucket list, especially to see the Northern lights, and Russia is an incredible experience. I’ll never forget my first time in Red Square – I had goose bumps.
What are emerging trends/countries with great tourism potential?
Experiential travel has replaced traditional sun-driven holidays. People are motivated by enriching their lives and the lives of others. One of the biggest trends going forward is people searching the world for new experiences and stories. Sustainability is now a top priority in travel. Treadright a not for profit organization set up by the Travel Corporation brands is built around 3 pillars – people, wildlife, planet. Treadright’s mission is to have a positive impact on the people and communities we visit, to protect wildlife and marine life, and to care for the planet we call home, and this fits well with many people’s desire to make a difference through their travel experiences.
Name someone in Ireland’s travel industry you admire?
Ciarán Mulligan, Blue Insurance.
What is the best thing about running your business?
Getting to meet wonderful people and travelling the world. I am a firm believer that travel opens doors that would never exist otherwise. I adore hearing from our happy guests – we sell dreams and I love matching dreams to reality.
And the worst thing?
Long hours, but because I love what I do, that doesn’t matter too much.
What do you never travel without?
My iPhone.