The Great Resig-cation: Tourism Australia Launches Working Holiday Maker Campaign

Working Holiday Maker Campaign

As the ‘Great Resignation’ continues to gain momentum, new data reveals that the trend is
expanding in Ireland with more than half (53%) of employed 18–35-year-olds stating they are
considering quitting their job, with more than a third (35%) planning to do so in the next year.

A study by research company, Censuswide, of over 1,000 employed adults aged 18-35 reveals
almost a third (30%) of those who are considering quitting their job in the next 12 months are planning to quit their job so they can travel and/or work abroad, with 18–24-year-olds more likely than 25-30-year-olds (23% cf. 15%). These young adults have stated a fresh perspective is key to how they want to live their lives in 2022, with more than a third (36%) seeking better work/life balance.

 Working Holiday Maker Campaign

The research was commissioned by Tourism Australia to understand the post-pandemic
mindsets of young Irish workers and to encourage uptake of Australia’s Working Holiday Maker
visa. The visa allows residents of Ireland aged between 18-35 the opportunity to continue their career momentum whilst enjoying an extended stay Down Under for a period of up to three years.

With Australia’s borders having reopened in February, short-term work opportunities in sectors such as hospitality and tourism – typically favoured by young Irish workers – are readily available once again and are perfect for the overwhelming number of young Irish workers (62%) who agree they would not be able to support their travel financially over an extended period of time. When questioned, nearly six in ten (59%) respondents agree they would consider travelling to Australia as a working holidaymaker.


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