Rise of the ‘Coolcation’ Travel Trend in 2024
What’s the Trend?For many people, summer holidays traditionally meant chasing the sun, revelling in the heat, and basking on sandy beaches. However, with recent years bringing intense, record-breaking temperatures, there’s a shift in travel preferences. Many are now opting for “coolcations” in temperate destinations, which also have the advantage of being less crowded. Listed as […]