London Calling… In the lap of luxury at The Arch


By Isabel Conway –

Locations in London just don’t come much better than at the Arch, a five-star boutique hotel in fashionable Marylebone, tucked away between the retail therapy bustle of Oxford Street and the green spaces of Regents Park.

I easily conjure up TV series like Upstairs Downstairs, carriages rolling between elegant townhouses, nannies wheeling out baby aristocrats for a spot of air or Sherlock Holmes taking to the shadowy fogbound streets on a life and death mission.

London the Arch
The elegant Arch hotel incorporating seven Great Cumberland Place Grade 11 listed Georgian town houses.

At a distinguished London address this stylish luxury hotel occupies seven Grade 2 listed Georgian townhouses at Great Cumberland Place. It’s a prestigious neighbourhood – Madonna’s London pad is right across the road – one where without a BMW X5 or a Range Rover, parked next to the Porsches and top of the range Mini Coopers outside your door, one simply’ isn’t at the races. Even mews homes go for millions around here.

Not that the ever attentive staff, from smartly uniformed concierges ready to hail a taxi or park your top of the range wheels to the friendly helpful receptionists blink an eyelid when I boast that my journey on foot from Marble Arch Tube Station has taken me only six minutes.

The notion of the guest experience has become ever more central to the worldwide hospitality industry and rightly so. The Arch is one of those which takes that mantra to heart, delivering luxury that’s less about full-blown opulence, more about creating memories with a noticeable attention to every small detail of one’s stay. Many guests are repeat business or word of mouth customers, which speaks for itself.

The Arch is noted for its collection of gorgeous art, much of it contemporary and by up and coming artists so look forward to a feast of colour and an explosion of creativity wherever you look in the public spaces and also the bedrooms.


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