Underconsumption – The Latest TikTok Trend
Shopping hauls, endless advertisements, 10-step skincare routines: social media and overconsumption often go hand in hand. But every once in a while, users try to break the cycle. The latest attempt has been dubbed ‘underconsumption core’, where TikTokers are promoting the concept of only buying what you need and using it until it’s finished or thoroughly worn out.