The Best Italian Destinations for TikTok Influencers Revealed
In a new study conducted by travel experts, Pompeii Tickets & Tours, the most popular Italian holiday destinations on TikTok were identified. The study used TikTok Creative Centre to identify the most popular locations on TikTok, determining the number of hastags associated with each destination. Italy is a top holiday destination for people worldwide, known […]
Underconsumption – The Latest TikTok Trend
Shopping hauls, endless advertisements, 10-step skincare routines: social media and overconsumption often go hand in hand. But every once in a while, users try to break the cycle. The latest attempt has been dubbed ‘underconsumption core’, where TikTokers are promoting the concept of only buying what you need and using it until it’s finished or thoroughly worn out.
TikTok’s Latest Travel Trend: Would You Dare to “Rawdog” Your In-Flight Entertainment?
In an era where parents cling to iPads, couples engage in card games, and solo travellers navigate through extensive movie menus, a new trend challenges conventional in-flight activities. Enter “rawdogging” – TikTok’s latest travel craze that’s gaining momentum among adventurous flyers. Despite its provocative name, this self-imposed endurance challenge has nothing to do with the […]
What do Gen Z’s Travellers Want on Holidays
Having come of age during the pandemic and enticed by the allure of distant destinations showcased on social media, members of Gen Z are spending significantly more on travel than any previous generation. Born between 1997 and 2012, this generation is seeking more meaningful travel experiences. They aim to broaden their perspectives with international […]
What is TikTok’s Popular ‘Soft Travel’ Trend?
Soft Travel taps into a lot of social media’s ‘soft life’ vibes – which originated in Nigeria and was made popular by African-American women long before it made its mark on TikTok, with #softlife racking up 228.5k posts and counting – where leaning into a less stressful, more enriched life is the goal.