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WHAT'S TRENDING THIS WEEK?

What is TikTok’s Popular ‘Soft Travel’ Trend?

Soft Travel taps into a lot of social media’s ‘soft life’ vibes – which originated in Nigeria and was made popular by African-American women long before it made its mark on TikTok, with #softlife racking up 228.5k posts and counting – where leaning into a less stressful, more enriched life is the goal.

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